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Maria Grazia Balbiano
specialises in integrated communication and media relations. For 25 years she
has worked for both national and international companies and events, responsible
for information, positioning, company image and press. As a content manager she
has followed over 1500 projects and managed several creative teams in
creating company profiles and other business/corporate editorial projects.
After receiving her degree in Turin
she attended the Carlo Chiavazza School of Journalism, writing in statutory
economy, work and business dynamics. Subsequently, she collaborated with
renowned companies in the fields of corporate identity and communication, also
focusing on international issues. Her expertise as a press officer was
garnered working alongside prestigious Italian managers and
entrepreneurs.
In 2006 she founded her integrated communication agency, Ideas and Media
Relations of Maria Grazia Balbiano,
based in Turin.
The agency promptly become a point of reference in Piedmont and
Italy for small-to-medium-sized businesses who wish to publicise a product or
service in a professional and strategic manner, and for associations and
societies who need to organise events of national or international importance.
Since 2007 she has been an ardent
patron of the Beresheet LaShalom Foundation (Galilee, Israel) and has
contributed to the establishment of the Turin Association “Friends of
Beresheet”, for whom she has acted as Director since May 2011.
Over the course of a decade, Ideas
and Media Relations has worked on information and media relations across a wide
array of fields, including the automotive sector, land promotion, food and wine,
agriculture, training and international cooperation, always welcoming every new
challenge with enthusiasm and perseverance, selecting the best communication
strategy and getting the right message across to the intended target audience.
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